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NRMA Online Shop

Role: IA, Design | Year: 2011 | Client: NRMA | Agency: Reactive

We helped NRMA create a practical and easy to use online shop, whilst keeping inline with their core values and brand. Part of the redesign is to establish the NRMA Shop as the one-stop-shop for its members for all motoring, travel and lifestyle needs. As the previous online shop was an external site, one of the challenges was looking at how to seamlessly introduce the new online shop into NRMA's main website.