University of Western Sydney
Role: Design | Year: 2011 | Client: University of Western Sydney | Agency: Reactive
Providing support for ongoing campaigns
Business problem: We were selected as the design agency for UWS. The original website had too much information and was difficult to navigate. Most of the content is still relevant and had remained on the website, so they needed help with making the website more user friendly.
Solution: A site audit was completed to identify how content could be better categorised and presented to users. The navigation was restructured based on key target audience groups for the university. To improve readability, the new design features a minimalistic layout with lots of whitespace and larger font sizes.