Providing a fun and functional kidswear online shop

Business problem: Stubbies Schoolwear is the leading provider of high-quality schoolwear for Australian school kids. The brief was to launch an online store as part of the Stubbies website to reduce the reliance on retailers.

Solution: Prior to Stubbies, I have worked on many other e-commerce sites, including General Pants Co., SDS and Bras n Things. I have become familiar with the best practices for e-commerce projects. Apart from the IA, I worked on the concept designs and extensions for this project. Since the site is aimed at parents of school-aged kids, I used this project as an opportunity to include a few illustrations. The client was very happy with the website and had incorporated some of the online design elements for their new printed catalogues.