Extending B2B product offerings to consumer market

Business problem: InfoTrack is a B2B company that provides online products for legal and conveyancing industries. You must be a client to access any of their service offerings. Additionally, the online portal is only accessible via desktop. Their products include property title searches, strata plans, sewer service diagrams and zoning certificates.

Solution: I was approached by InfoTrack to join a newly created Innovations Team. This team was made up of Senior Developers, Big Data Developers and we reported directly to the company Chairman. My work was to understand how existing B2B products work and convert them into intuitive web-based products for consumers. The idea behind this is simple, anyone should be able to easily complete one-off purchases anytime and anywhere, so it was essential that the product could work on mobile devices. I worked on the user flows, wireframes, design mock-ups for several products including Company Search, Property Search and Police Check. As InfoTrack did not have existing consumer products before, I also proposed and created new visual styles to be exclusively used for consumer products.