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Muffin Break & Jamaica Blue

Role: IA, Design | Year: 2013 | Client: Food Co. | Agency: Capture

Bringing a fresh and vibrant brand story to life

Business problem: Muffin Break and Jamaica Blue are sister companies and they wanted to engage with a design agency to complete a website redesign and provide support for their marketing team. I was invited to provide creative designs for a business pitch for the design agency.

Solution: The proposed plan was to create two responsive sites that use the same backend CMS platform with the same features and functionalities, but the front end would have its look and feel. These are screenshots from a pitch presentation for the Muffin Break and Jamaica Blue websites. Their branding is fresh and lively - I wanted the new digital designs to be just as bold and vibrant. Apart from the website concepts, I also designed some posters, eDM and Facebook competition ideas for both brands.