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Role: Branding, IA, Design | Year: 2013 - 2014 | Agency: Capture

Rebranding a design agency

Business problem: Capture is a boutique digital agency based in Surry Hills. I was approached by the agency to help them with their brand refresh and relaunch their agency website. They felt their previous logo was outdated and their portfolio website did not showcase their work process to prospective clients.

Solution: Working collaboratively with the Business Owner and their in-house team; a new logo, colour palette and brand styleguide was created. I also produced a wide range of brand assets as part of the rebrand, which included business cards, letterheads, HTML email signatures, Word document templates, PowerPoint and Keynote presentation slides.

To understand what to include on their new portfolio website, I interviewed their Product Managers to find out about the projects they've worked on and their internal work processes. The new portfolio focuses on the project goals, the problems to be solved, the solutions for their clients and project outcomes. Each portfolio piece has its bespoke layout and is brought to life using large illustrations, photography and actual screenshots from the project.