Creating an online shopping experience

Business problem: General Pants Co. is one of Australia's leading fashion retailers. They wanted an e-commerce website and a custom content management system so that they can manage their own product listings.

Solution: Working on this project for a number of years has allowed me to learn so much about best practices and designing for e-commerce sites. I have been working on this project for most of my time at Reactive. The original site launch did not include the online store. I spent lots of time on e-commerce research, looking at best practices by finding out what other leading online stores are doing, both locally and internationally. I worked on the wireframes and designs for the online shopping experience and checkout process.