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World Business Forum

Role: IA, Design, Touchscreens | Year: 2015 | Client: National Australia Bank | Agency: Six Black Pens

The World Business Forum is an annual conference where global and business leaders from diverse backgrounds meet together and share ideas on how to build a better business. Past speakers included Richard Branson, Steve Wozniak and Oliver Stone. National Australia Bank has been the major event sponsor for the past few years - each year, NAB will have its own event stand in the foyer area with a coffee cart for conference attendees.

Attending conferences can become overwhelming as there are always many new ideas to be remembered, so we've created an interactive experience where attendees can receive key insights from each speaker session without having to worry about taking notes throughout the day. Whilst waiting for their coffees, attendees can view live insights, Instagram images and Twitter posts will available on a series of large touchscreen devices at the stand. Once the coffee is ready, they will also find a URL printed on their coffee cup - this links to a mobile responsive site with the same live insights so they can access these anytime and anywhere.