Choice Home Loans
Role: IA, Design | Year: 2015 | Client: Choice Home Loans | Agency: Six Black Pens
The above designs are from the 2015 Choice Home Loans spring campaign competition. We created a responsive microsite, banner advertising, emails and social media content. There were two types of target audiences for the campaign: home owners and first home buyers. To make sure these audiences are accessing the right content, we've designed a large split screen image on the home page. Users simply select the side they belong to and they will be redirected to a new page with relevant content.