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Dept. of Education & Training

Role: IA, Design, Illustration | Year: 2010 | Client: NSW Government | Agency: Reactive

I was invited to help out with the pitch for the NSW Government: Department of Education & Training (DET). Part of the requirement was that we had to present two concept designs. Our design approach was that one of the designs would be more conservative and the other would be more illustrations based - which is the one I worked on.

The idea is that there would be different colour themes for each school level (Primary/Secondary). The illustrations for primary school kids would start off as childlike scribbles, and would become more refined for secondary school kids. Apart from the designs, I also did some IA research and created a better sitemap to the one they've provided. We won the pitch, but the client went ahead with the conservative design.